Coffee Rhetoric: antiracism
Showing posts with label antiracism. Show all posts
Showing posts with label antiracism. Show all posts

March 17, 2015

Dark Roast, Flat White … Race 101? Why Starbucks’ #RaceTogether Campaign Lacks Steam

If there’s anything I love swilling more than red wine and vodka, it’s coffee. A delicious, highly-caffeinated, bold, dark, unflavored and unsweetened with just a splash of creamer cup of coffee. Frequently, I’ll amble into the nearest Starbucks… a place I have an ‘it’s aight, I guess’/ hate relationship with, to get my fix.

But now that Starbucks CEO Howard Schultz has rolled out a new campaign called #RaceTogether—an initiative that’s meant to encourage dialogue about race between baristas and customers—I can now tack on ‘thoroughly amused yet perplexed’ to my feelings about the coffee chain.

While I recognize that Shultz shamelessly and openly expresses progressive ideas about equality, appreciate his willingness to 'go there' with shareholders and consideration for employees, understand the sentiment behind ‘Race Together,’ and get that employees’ personal stories, anti-racism and anti-police violence protests are what prompted this effort, Starbucks would be doing the national discourse on race and inequality an even bigger solid if they examined whether they, themselves, pass muster when it comes to diversity and race among their corporate staff, as opposed to launching a public, jingle-filled campaign their busy baristas are expected to broach in-between making frappuccinos and soy lattes. Particularly since Starbucks serves as something of an emblem for gentrification and high real estate prices.  

November 03, 2013

Whitewashed: White Americans Reflect on White Privilege


"...To be white in this culture means to deny the reality of racism; it means to deny the privilege that we have as whites. Most people, who are Whites, don't want to accept that they are privileged, because they are." 
"People don't want to talk about being White because they know that at a deep level, even though some of them may not have talked about it with anybody or every expressed it, they do know that they get a benefit from being White." 
"... To me, it's about privilege. A lot of people get to walk around thinking that we live in a meritocracy, and thinking that their own hard work is the only thing that's responsible for their achievements. I think that it shapes everything." 
"I was taught that you respected Black folk, but not really as human beings, but more like cats, and dogs, and cows; you wouldn't mistreat a cat or a dog in my family, and you wouldn't mistreat a black person. I don't have any trouble admitting that I'm a racist; I think it's absurd to try to fight with that. I grew up in this society I was conditioned by, I think internally in my psyche I have grounded and rooted those attitudes and I see it in me all the time... I mean, I'm always dealing with it. I don't think that make me a bad person ... I just think it means I've been well indoctrinated." 
"... Like Malcolm X said: 'Racism is like a Cadillac; there's a new model every year'. Racism is a dynamic social construction, so it's always changing and it's always mutating. So people that say, 'well there's no racism anymore', they're referring to racism as it existed in 1950 or 1920 or 1910."  
Above is a collection of quotes from Whitewashed: Unmasking the World of Whites, a 2013 documentary by Mark Patrick George. Clocking in at just under 35 minutes this interesting featurette examines white privilege and racism via footage—(collected over the course of several years)—of several white Americans offering insight on what whiteness means to them and the situations that have prompted them to realize how institutional racism works to marginalize others, and work in their favor.