I’m Tiffani, the snarky creator and author of Coffee Rhetoric, an independent digital platform I established in 2004.

In addition to just being me, a strenuous but rewarding job that requires a high level of expertise, I write for my own catharsis and work professionally in social media, marketing, digital publishing, and content production.

I sometimes call myself a social media O.G. because I’ve been doing this since blogs, message boards, and online forums were the main places people gathered to exchange ideas, build communities, and occasionally argue with strangers. Before today’s biggest social media platforms became central to digital marketing, I was already creating content, growing an audience, and learning how a distinct voice could spark conversation and keep people engaged.

My experience also extends well beyond my own platforms. In 2011, while handling social media and marketing for the professional theater company HartBeat Ensemble, I helped promote its original stage production, Flipside. In addition to marketing the play, I wrote detailed behind-the-scenes blog posts about its development and premiere to build interest and bring audiences into the creative process.

Although I prefer working behind the scenes rather than being a talking head, I’ve occasionally been asked to share my perspective as a panelist, particularly on social media, and have made a few radio and podcast appearances. Some of my work has also traveled much farther than I expected. My 2012 commentary on the controversial Nina Simone biopic, “(Mis)Casting Call: The Erasure of Nina Simone’s Image,” and my analysis of a viral confrontation between a Cleveland bus driver and passenger, “Cleveland Bus Brawl: The Anatomy of an Uppercut Gone Awry,” generated widespread discussion.

Over the years, I’ve been mentioned in The New York Times, offered commentary on HuffPost Live, and sparked conversations on national television and across multiple online forums. In 2005, I was featured in a Hartford Courant article titled “Decoding the Blogosphere.” The following year, I was included as a blogger in the “Writing/Internet” section of History Is All Around Us, an interactive exhibit installed at Connecticut’s Old State House.

Coffee Rhetoric is where I unpack news, media, culture, and whatever else gets my attention through written commentary, podcast episodes, videos, and occasional livestreams. Coffee Rhetoric Media is the professional extension of that experience, where I use more than two decades of digital know-how to help brands, organizations, and up-and-coming creators find their voice, strengthen their content, and better navigate social media.