These and Those: Coffee Jerks

Anyone who knows me knows that I am serious about my coffee consumption. I'm pretty straightforward and have zero use for tepid, weak "struggle coffee" or designer blends. When I go to a coffee house or chain, I don't my order doesn't involve a lengthy list of incidentals. In fact, standing behind someone who orders a: small but tall mochaccinoshino with skim milk, lightly steamed, with a splish-splash of syrup, whipped cream, with a cherry on top and not too hot-- or whatever it is they're ordering-- has to be one of the most daunting experiences to have to endure, when all I want is an over-sized dark roast, Caffè macchiato, or Coffee of The Day.   

When I frolicked in Sicily, one of my most memorable experiences was ordering coffee there. The Italians are no frills, and have little patience for foolery, stunts, and shows when it comes to food and especially when it comes to their coffee. You go to Italy getting the coffee game twisted, and they’ll shade you out of the café, they take coffee-culture that seriously.  You order it how they do, in the variations they offer, and when they do. There is no such thing as a “frappucino”… you order un caffè (corretto if you’re nasty) enjoy it, and then go on about your business.  

People who wave a Dunkin Donuts, coffee flavored Coolatta at me, thinking they’re showing off their coffee-drinking prowess, can step… I’m not impressed. All of this is to say; I don’t play when it comes to coffee drinking. Going a full day without having its hot, robust deliciousness in my system, throws me off and causes me to feel all discombobulated and become somewhat nasty.  I go back and forth with folks on Facebook about my love of coffee-culture and I get ribbed a little bit for it; but the men in the following video display how they are not to be toyed with when it comes to their coffee, and flex their alpha-male privilege to show their disdain for "struggle-coffee". 
In this short compilation of chauvinistic, but still amusing, 1950’s and 60’s era coffee commercial clips taken from the Prelinger archives and edited down to the jerk-minimum, husbands condescend to and disparage their clueless wives for their poor coffee-making skills…  


  1. Anonymous10:46 AM

    I totally agree!

    I remember something people used to say when I was in Sicily: L'uomo deve essere come il caffé: caldo, forte e buono.

    Have a good time and many more cups of good coffee.


  2. Love it! I had a great time in Sicily and drank some outstanding coffee; and can't wait to be able to go back.

    Thanks for reading and commenting Tina! ;-)