Blogging Elsewhere: Dutch Magazine Labels Rihanna "De Ultimate NiggaBitch"

Ever since Barack Obama was voted into office as President of The United States, liberal types have been dropping constant memos stating: Obama’s presidency is proof positive that we’re living in a post-racial society!  In fact, they’ve been virtually imploring  people of color to stop griping about racism and to get a sense of humor about the piss-poor comedic stylings showcasing their hipster racism.
Barack’s presidency is considered the ultimate triumph over White supremacy.  Once the First (Black) Family settled into the White House, Black citizens suddenly felt comfortable enough to enjoy a slice of delicious, refreshing watermelon and that piece of chicken at the company BBQ without reproach or side-eyes from their co-workers.  People of the African Diaspora the world over (especially Afro-Europeans) rejoiced and seemed compelled to action as they re-evaluated their place among European society. Despite protests to the contrary, America is still grappling with racist agitators and questionable images portrayed in the media, even as we’re right on the cusp of 2012.  And while offenders in this country are often taken to task for fanning the flames of ignorance, Europe and European media outlets continue to have a complacent, laissez faire attitude or seem to harbor a lack of education when it comes to global race relations… particularly how it functions here in the United States. For instance, Vogue Italia came under fire this past summer for referring to hoop earrings commonly worn by women of color as “slave earrings” and made sure to amend their gaffe since the backlash.
This latest and flagrant act of ignorance came courtesy of a Dutch magazine called Jackie. Applying the wit of a hipster telling a racially insensitive joke, a writer for Jackie advised its readers on how to dress like super Popstar, Rihanna, without looking like “De Niggabitch”  …   …  Yes you read correctly. Someone from a legitimate fashion publication actually wrote an article touting the attributes that make a true “niggabitch”and titled it as such. See, a post-racial society prompts media types to use precarious language and reinforce stereotypes when referencing Black women…
“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”  The journalist wrote… adding insult to injury by getting the Bajan singer’s country of origin wrong.
Jackie Editor in Chief Eva Hoeke issued a half-hearted and seemingly forced apology via the magazine’s Facebook page…
Dear readers,
First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I’m glad that we’re engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least...

1 comment

  1. I could not believe Jackie magazine wrote that article. Now I can accept that it's not American magazine and nuanced in PC American culture but come on wtf. This is so far out of line.

    The Vogue Italia issue is especially disheartening because the editor and chief has really gone out of her way to welcome Black women in a way that Anna Wintours has not.

    I'll give Anna a shout out for putting Black women on the cover back to back and Hallie on the September issue.

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