… Are also the most superficial.During an interview with The Economist news magazine, in which he was asked how his company, Louis Roederer, felt about rappers’ affinity for their Cristal,managing director of said company Frederic Rouzaud responded that they
viewed it with “curiosity and serenity."
When asked if he thought blinged out, platinum toothed, champagne swilling rappers' preference for the expensive bubbly was disadvantageous to the company’s image, Rouzaud went on to comment: "That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."
That comment was the nail in the coffin that prompted Rap Mogul Jay-Z to boycott the brand, removing it as an option on the drink menu at his club(s),40/40.
"It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the `hip-hop' culture as 'unwelcome attention. I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life." Opined Jigga/Jova/Jay-Z/Sean Carter.
Jay’s spokeswhore added: “They're trying to distance themselves from the hip-hop community. The hip-hop world certainly helped elevate the presence of Cristal. At the end of the day isn't the goal for any company to sell bottles?"
*sigh*